Celebrities Breaking into Hair Industry: Are You Sold?
Over the weekend, Toya Wright (formerly Toya Carter) launched her very own hair line 'Visual Beauty' during the Essence Music Festival. For as long as I can remember, I have always been a fan of her hair, and I've admired the work of her hair stylists. Just weeks prior, Angela Simmons launched a partnership with Indique hair for her own 'Bikini' Hair Line. Like Toya, Angela Simmons has always donned hair styles that I admire.
Understanding that many other women probably share in my admiration for their hair styles, it's no surprise that these women would join the growing ranks of Celebrities who've decided to start their own hair companies/lines.
The growth of the hair industry has not only captured the attention of small start-up companies, but more and more Celebrities are increasingly throwing their hats into the hair extension ring. After all, if your hair always looks good, and you get millions of viewers to tune into to your Reality Show, how hard could it be to build a following? The truth is, being a celebrity may not be enough.
Since distributing hair is such a lucrative side hustle, I don't blame celebrities like Toya Wright, Tami Roman, or Angela Simmons for delving into the industry. However, for avid weave wearers like myself, I look for more than just a celebrity name backing a product. In the age of YouTube reviews and black hair care forums, I'm more likely to check my sources before purchasing an ounce of hair-- it doesn't matter who's on the package.
Hair Guru's and beauty Vloggers can be expected to lay down the law when it comes to Virgin Hair Extensions. I depend on them to be honest about the quality and versatility of the hair and when necessary, I look for YouTuber's not to sugar coat when hair is not worth the money.
So is a Celebrity name enough for you to purchase Virgin Hair Extensions? Are you aware of the new hollywood hustle?
Check out some of the Celebrities Who Have Launched Hair Companies/ Hair Lines: